@renderinglight

YOU NEED TO HAVE… A great attitude, a brand you want to whole-heartedly show off, a business voice for people to take you seriously, the appropriate work attire, an elevator pitch, local phone number so people know you aren’t a fly by night, fantastic website, beautiful business cards, professional email address, clean social media personal and business profiles. CONNECT ON A PERSONAL LEVEL Get your family and friends onboard to follow you at first, from there move to your old colleagues if you dare, old clients if they are accessible, send out a personal message where appropriate like “ I’ve just launched my business, LightVantage Consulting, specializing in law firm optimization. Do you need an operations director for an hour/day? ”. Speak to your hairdresser or your doctor – get them on board (they see more people in a day than you do at the moment), connect with people you coffee’d/ networked/ interviewed with, and lastly get your Alumni’s onboard - stalk them dow...

23 May 2019 I’m writing this blog for the individuals in/from South Africa (SA). For some reason, the LinkedIn culture has not hit the shores of SA. When we moved to Canada, we had a rude awakening – no endorsements, no recommendations, barely a profile. Well, we changed that as quickly as Saffers would allow. After months of research, seminars, webinars, this is my advice on how to boost/create your LinkedIn profile: 1- Intro/Background Picture This is what will set you aside from the average LinkedIn user. Find a suitable yet professional picture related to you or your industry. Take a picture or create a background and insert text with Canva, or use Unsplash with a simple yet sophisticated picture. Anything but the standard blue background. Get creative, build your brand. 2- Intro/Profile Picture = 36x more views A professional and up to date (I repeat – up to date) picture is a necessity. I often network with people over a coffee and when I arrive, I some...

17 May 2019 This week I met up with some lovely ladies at our women in leadership program, to discuss our digital presence and personal bio’s. Nowadays we have a short bio on LinkedIn, Facebook, Instagram, Twitter and a little blurb on a company website. If you’re anything like me, writing a bio is a massive task - here is my formula on how to get cracking. My bio on my LinkedIn page is very similar to my elevator pitch (short and sweet), whereas my bio on my business website is a bit more in depth as per this formula, and my blog bio is merely a one liner. Your bio will change for every platform and audience, it’s all up to you. Consider the following – acquire a pen and answer these 8 questions: 1-Who are you? First / Third Person? I am Renderinglight / Renderinglight is… 2-What is your title or drive if you do not have a title? Lawyer-turned-Entrepreneur 3-What are you passionate about? I am passionate about simplifying processes and helping p...