8 Step Formula on how to write your Bio / LinkedIn Summary




17 May 2019

 This week I met up with some lovely ladies at our women in leadership program, to discuss our digital presence and personal bio’s. Nowadays we have a short bio on LinkedIn, Facebook, Instagram, Twitter and a little blurb on a company website.

If you’re anything like me, writing a bio is a massive task - here is my formula on how to get cracking.

My bio on my LinkedIn page is very similar to my elevator pitch (short and sweet), whereas my bio on my business website is a bit more in depth as per this formula, and my blog bio is merely a one liner. Your bio will change for every platform and audience, it’s all up to you.

Consider the following – acquire a pen and answer these 8 questions:

1-Who are you? First / Third Person?
I am Renderinglight / Renderinglight is…

2-What is your title or drive if you do not have a title?
Lawyer-turned-Entrepreneur

3-What are you passionate about?
I am passionate about simplifying processes and helping people

4-What experience do you have?  
I worked at two large financial institutions in my youth, and later spent over a decade working at a law firm

5-What was your journey like? Put some human into it.
I worked long hours, ran two to seven hundred legal files depending on the year, managed a growing law firm  

6-What qualifications do you have?
I studied part time and obtained my Bachelor’s of Commerce and Bachelor’s of Law degrees. Later, I was accredited with a yellow belt in Six Sigma

7-What are your skills? Gloat a little.
I have outstanding work ethic, a positive can-do attitude, unquestionable loyalty and integrity, and interpersonal skills that enable me to connect with people emotionally

8-What is your mission and purpose of this bio?
I am on a mission to help people, paying it forward, making sure you don’t make the same mistakes I did.

And there is your bio! Read the bold parts (i.e. your answers) from top to bottom, add some spice, cut some fluff and you sound amazing! I know you do – this formula has been tested! 

Now you need to decide where you publish which bio, remember you are a brand, be consistent. More importantly don’t be a faceless brand, put a picture on it!

Happy writing!


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